~ Who We Are ~
Welcome to Pick True Fresh, Tanzania’s newest online grocery store, built with a fresh vision—to transform grocery shopping into a simple, convenient, and stress-free experience.
As a startup, we understand the challenges of finding fresh, high-quality food at fair prices. That’s why we’ve launched Pick True Fresh, a platform dedicated to connecting consumers with premium groceries, hand-selected from local markets and trusted suppliers. Our goal is to eliminate long grocery trips, bring affordability to every household, and ensure that you get the best produce with just a few clicks.
Every day fresh and quality product delivered to your doorstep
Guaranteed Freshness
Affordable Prices
Fast & Reliable Delivery
Support for Local Producers
Our Mission
Our mission is to deliver top-quality, eco-friendly groceries from local farms to Tanzanian homes—simple and accessible.
Our Vision
To become Tanzania’s top online grocer—fast, reliable, and fresh, revolutionizing how quality food reaches every home.